PCMA - Club Membership & Marketing Magazine

Personalized Experience

February 2017

Membership Retention & Relations

You Can Make Your Members Club Experience A Personal One

by Casey Allocco, Communications Coordinator, Bay Head Yacht Club, Bay Head, NJ




It’s important to learn right from the start why your members joined and do what you can to make sure they get the experience they came for through an open dialogue....

       

     



upcoming events
Tuesday, February 28th
Greater St. Louis Chapter - Westborough Country Club, St. Louis, MO
Thursday, March 2nd
Great Plains Chapter Meeting - Glen Oaks Country Club & Wakonda Country Club, Des Moines, IA
Friday, March 3rd
Great Plains Chapter Meeting - Glen Oaks Country Club & Wakonda Country Club, Des Moines, IA
Tuesday, March 14th
Greater WashingtonDC/Baltimore/Potomac Chapter Meeting
Coming next month

Millennial Programming

To enquire about contributing an article for an upcoming issue please email info@askpcma.org.

   

Featured Articles


Membership Recruitment

Three Cheers For The Idiosyncratic Personality

by Gregg Patterson, Professional Speaker, Santa Monica, CA


Idiosyncratic is good but too much can become too much and you need to know when too much has arrived....


   

Professional Development

Three Tips For Being More Gracious

by Bill Catlette, Executive Coach, Contented Cow Partners, Jacksonville, FL


Define: gracious. Zero.42 seconds later, I was reading the first of over 10 million results..... 



 

Club Communications & Technology

3 Ways To Keep Your Audience's Attention

by Vincent Ivan Phipps, M.A., CSP, CEO of Communication VIP Training & Coaching, Chattanooga, TN


Stop boring your audiences with dull presentations. Great content can be diminished by poor presentation skills....

 
 


 
             
                     


 

              
   

           
                     
                     
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