PCMA - Club Membership & Marketing Magazine

SECRETS TO SUCCESS

January 2019

Professional Development

Stepping Outside Your Comfort Zone

by Marianne Schofield, CMP, PMCA 2019 Vice President, The Ford Plantation, Richmond Hill, GA



  You can choose to lead in ways that energize you and help you grow, instead of leading in ways that drain you. You can take on challenges that are fun, rewarding, or interesting. It's up to you....
     
   



upcoming events
Wednesday, February 6th
Greater Cleveland Chapter Meeting - Shoreby Club, Bratenahl, OH
Thursday, February 7th
Webcast - Key Performance Indicators Influencing Retention in 2019, AJ Redetzke
Wednesday, March 6th
Greater Chicago Chapter Meeting - Michigan Shores Club, Wilmette, IL
 
 Our January issue of the PCMA magazine will feature the theme _____.
If you are interested in contributing an article for an upcoming issue please email info@askpcma.org.
   

Featured Articles


Membership Retention & Relations

Club Culture And Membership Retention

by Laurie Montanus, Communications Director, Charlotte Country Club, Charlotte, North Carolina


We believe the key to our high membership retention is two-fold: members actively select members who they know will fit the Club’s culture, and once they are here, they are treated to an extremely personalized experience....
   

Membership Recruitment

Figure Out What Works For Your Club...And Do It!

by Renee Fanous, Director of Communications & Membership, Mission Hills Country Club, Mission Hills, KS

While there are an abundance of different reasons why members join a Club, they are almost always joining for one of two reasons: a rational decision or an emotional connection, both of which are intended to add value to their lives....
 

Club Communications & Technology

Communication In Our Clubs....Some Secrets For Success     

by Kristen Pfeifer, Director of Communications & Member Services, St. Andrews Country Club, Boca Raton, FL


While there are a wide variety of tools and effective ways to communicate, the goal is always the same – “Deliver the right message to the right audience.”...


 

               
                     
                                        
               
                     
     
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