PCMA - Club Membership & Marketing Magazine

DEPARTMENT HEAD AND TEAM ENGAGEMENT

June 2019

Membership Retention & Relations

Leadership And Team Engagement Within Club Social Media Management

by Kristen Bunting, CMP, Director of Marketing & Communications, Princess Anne Country Club, Virginia Beach, VA

  Successfully showcasing your club’s amenities and lifestyle using unique, engaging storytelling through social media takes more than one (or even two) marketing team members…it takes a village!...
     
 


upcoming events
Thursday, June 27th
Southeast Florida Chapter Meeting - Boca Grove Golf & Tennis Club, Baca Raton, FL
Friday, June 28th
SC/GA Low Country Chapter Meeting - Long Cove Club, Hilton Head Island, SC
Tuesday, July 23rd
Greater St. Louis Chapter Meeting - Greenbriar Hills Country Club,
Wednesday, August 7th
Greater Cleveland Chapter Meeting - Mentor Harbor Yachting Club, Mentor, OH
 
 Our July issue of the PCMA magazine will feature the theme Family Programming.
If you are interested in contributing an article for an upcoming issue please email info@askpcma.org.
   

Featured Articles


Membership Recruitment

Get Everyone Involved!

by Rick Coffey, National Sales Manager, Private Clubs Golf Business Solutions, Jacksonville, FL


A proper tour of a private club should highlight not only the different amenities and facilities, but it should highlight the individuals who help turn that amenity into a benefit....
   

Club Communications & Technology

Face-to-Face Communication vs. Digital Communication

by Jessica Bush, MCMP, Director of Member Relations, Dallas Country Club, Dallas, TX

In an era that seems to be trending towards digital, digital, digital…has the push to communicate with our members this way created an environment that impedes on our ability to create those personal, “member touch” moments?...
 

Professional Development

Are You Coachable Enough?

by Bill Catlette, Coach, Author, Speaker, Contented Cow Partners
At the rate we change jobs (about every 4 years), it’s possible to go thru a big chunk of your career without significant strengths and weaknesses even being identified, let alone optimized.... 




               
                     
                                        
               
                     
     
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