PCMA - Club Membership & Marketing Magazine

2016 Membership Challenge

October 2016

The new generation of private club membership and marketing professionals is more impressive than ever. A more challenging and competitive club membership environment is bringing out the absolute best in club membership and marketing inventiveness. The Club Membership Challenge recognizes and awards clubs for
 successful membership recruitment, relations, retention and event initiatives.  

It's with great pleasure that we highlight our 2016 Membership Challenge winners in
this issue of PCMA Club Membership & Marketing Magazine.  We thank everyone
who submitted entries to this year's Challenge and we look forward to featuring the
rest of the submissions in upcoming issues of the PCMA Newsletter "Moment of
the Week."  

upcoming events
Thursday, November 10th
Greater Charlotte Chapter Meeting - River Run Country Club, Davidson, NC
Tuesday, November 15th
BaltimoreDCPotomac Chapter Meeting - River Creek Club, Leesburg, VA
Wednesday, November 16th
Piedmont Chapter Meeting - North Ridge Country Club, Raleigh, NC
Thursday, December 1st
New England Chapter Meeting - Dedham Country & Polo Club, Dedham, MA
Coming next month

Market Repositioning

To enquire about contributing an article for an upcoming issue please email info@askpcma.org.


Featured Articles

First Place

Fit Fuel Program

by Janet Collins, CMP, Director Membership Services, Sawgrass Country Club, Ponte Vedra Beach, FL

  Our Fit Fuel Program is a collaboration between the Fitness Center staff, Food & Beverage, and the Membership Department.  The program started with the premise that each January members are typically looking to lose weight and live a healthier lifestyle....

Second Place

"Signature Catch"

by Roxanne Filby, Director of Member Relations, Country Club of Lincoln, Lincoln, NE

  A summer marketing campaign to promote salmon season and our personal connection with Alaskan salmon fisherman, Dustin Solberg of Small Boat Wild Fish Co....

Third Place

Youth Programming

by Melissa Stiel-Paul, Marketing Director, Fargo Country Club, Fargo, ND

  Trending with the times, our focus over the years was to move away from the "good ol' boys club" to more of a family centered establishment.  To start with, we created a Junior Board made up of members's children between the ages of 12-16....



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