PCMA - Club Membership & Marketing Magazine


March 2019

Membership Recruitment

Innovation With Club Marketing Starts With Technology And Data

by Kathy Heil, Owner, StoryTeller Media & Communications, Minneapolis, MN

    If you are struggling to meet the financial expectations of your board through membership growth and retention, particularly younger members, it’s time to innovate....

upcoming events
Tuesday, March 19th
Greater San Francisco Bay Area, Round Hill Country Club, Alamo, CA
Friday, March 22nd
Southeast Florida Chapter Meeting - The Tower Club, Fort Lauderdale
Southern California Chapter Meeting - Shady Canyon Golf Club, Irvine, CA
Wednesday, March 27th
Central & Western North Carolina Chatper Meeting
 Our April issue of the PCMA magazine will feature the theme Women Centric Programming.
If you are interested in contributing an article for an upcoming issue please email info@askpcma.org.

Featured Articles

Membership Retention & Relations

The 1898 Legacy Program

by Erica Smith, Membership Director, & Sarah Porri, Communications Director/Personal Trainer, Atlanta Athletic Club, Johns Creek, GA

Using the year of our founding in the name of our new Legacy program helped seamlessly connect a celebrated past with a bright future...

Professional Development

Piercings, And Goatees, And Tats!  Oh MY!

by Richard Hadden, CPS, Contented Cow Partners, Jacksonville, FL

Before you get all up in tattooed arms about lowering standards, and slippery slopes, stop for just a minute, step back, and reframe the issue. We're talking about filters.... 

Club Communications & Technology

Navigating Committee Communications Using Technology

by Chloe Cross, Communications & Social Media Manager, Ladies' Golf Club of Toronto, Thornhill, ON
  To ensure effective communication with your committee and board members, technology is a great asset, and leveraging your member website is a great place to start....

smartphone & tablet compatible